Beschreibung (Langtext)

The Flip-Book is a genuine innovation of the business book. The idea: Spark your own innovation impulse with a flip! How does it work? You flip through four stacks of cards and look for a combination of words that triggers and inspires what your next innovation could look like. In business, in everyday life, almost everywhere.

"The flip book offers five million ideas for innovation," says Bernd Ebersberger, Professor of Innovation at the renowned University of Hohenheim. It based on the analysis of over 3,000 innovations and insights from research in the fields of management, psychology and cognitive science.